The same report notes how B2B-heavy LinkedIn is. Who’s using it: Once again referring to the 2016 Social Media Marketing Industry Report from Social Media Examiner, LinkedIn boasts more than 600 million employers and employees looking to connect. There’s an option to join groups and connect with other users as well. You can also publish informative articles on LinkedIn, increasing your authority. That gives you more opportunities to reach out to potential employers. You can create a resume, share links to your past work, and get recommendations and reviews from former coworkers and employers.īy linking with others in your network, that network grows.

Quick overview: LinkedIn is a professional networking resource. If you’re more of an old-hat marketer who’s baffled by social media, here are five more platforms that will help you determine the best social media sites for lead generation in your business. This week, we’re going to cover other popular platforms like LinkedIn, Pinterest, Yelp, and even Tumblr. Those included Facebook, Twitter, and Instagram.

Last week, in Part One of our complete guide to social media, we delved into five of the most popular social media platforms used today. We plan to focus more on social media in the coming weeks and months, but we need to make sure we have a good understanding of each platform before we dive in. We could strengthen our presence on platforms like Facebook and Twitter, as well as explore other options like Pinterest. By Matt Ackerson - Get free updates on new posts hereĪdmittedly, we could be better about using social media for lead generation.

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